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Oath rebrands to Verizon Media: What does this entail?

Rico Chan, managing director of Verizon Media Hong Kong, Japan and INSEA, shares what Verizon Media’s focus areas and bi... » More

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Netflix’s APAC marketer on placing creative first, media second

"To earn attention, we need to be hyper-local and hyper-relevant, and we need to create unmissable national moments with... » More

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Verizon Media shares insights that impact purchase in hair care category

Hair today, gone tomorrow: How online data can help shampoo fly off the shelves.... » More

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Red Bull MY marketer Edmund Lee on using data to crystallise the future

"Data-driven recommendations could come across as an allegation of poor work, especially if the result challenges the de... » More

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The evolution of brand planning at Naga DDB Tribal

Naga DDB has rethought the way it looks at current consumers. In the past two years, the planning team has been building... » More

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Pizza Hut CMO Jean Ler on why the basics of a brand or consumer never change

"When brands are busy chasing after the fragmented choices and behaviours of consumers, the risk is that marketing campa... » More

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PETRONAS’ VP of marketing Syed Zainal on creating the ‘Aha’ moment with data

"Constant A/B testing needs to be done to capture the kind of messaging and mediums that are more prone to actual action... » More

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Nippon Paint Malaysia’s marketer on the future of marketing amid consumer-centricity

"Traditional strategies are set in place to effectively generate a stronger brand presence."... » More

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The place OOH media holds in the digital age

More here on how the OOH space has evolved with the rise of digital OOH and what clients really want from their marketin... » More

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Montblanc marketer: Never forget the role of your product

"Every item that bears your logo becomes a critical touchpoint."... » More

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